Web and app design refers to the creative and technical process of conceptualizing, planning, and creating the visual and interactive aspects of websites and mobile applications. It is a multidisciplinary field that combines elements of graphic design, user experience (UX) design, and user interface (UI) design to produce digital products that are not only aesthetically appealing but also highly functional and user-friendly.
- User-Centered Design: Designers prioritize the needs and preferences of the end-users to create interfaces and experiences that are intuitive and enjoyable to navigate.
- Information Architecture: The organization and structure of content within the app or website are carefully planned to ensure easy access to information.
- Wireframing and Prototyping: Designers create wireframes and prototypes to outline the layout, navigation, and functionality of the digital product before moving on to the final design.