Logo Usage: Guidelines for using the logo correctly, including size, spacing, placement, and acceptable color variations. It may also specify how the logo should not be used to protect its integrity.
Color Palette: A defined color scheme with precise color codes (e.g., Pantone, RGB, CMYK, and hexadecimal values) to ensure consistency in all brand materials.
Typography: Instructions on font choices for headlines, subheadings, body text, and other typographic elements. It includes font families, sizes, spacing, and any special styling requirements.
Visual Elements: Details on the use of visual elements such as patterns, textures, icons, and imagery that are consistent with the brand’s visual identity.
Voice and Tone: Guidelines on the brand’s communication style, including tone of voice, language choices, and messaging principles. It helps maintain a consistent brand voice across various channels.
